Sports Management

Students reflect and examine important concepts and principles of communication as it relates to social media,
digital and content strategy. Students will develop essential social marketing skills and design intentional social
media strategies to better understand, grow and engage with a specific audience in mind.

Students will be introduced to perspectives on careers and opportunities in, and the business of sport. The influence of sport upon the individual participant and society is emphasized.

The study of the theories, principles, and practices of Sports Administration and group interaction in sport oriented settings. The structure of interscholastic athletics, collegiate athletics, and professional sports will be discussed in depth and the course includes some practical experience in Sports Administration through special events at the university and in the community.

This course is designed to introduce students in the Sports Management Program to a range of political/legal, economic and ethical issues related to sports management, and to selected analytical techniques which can be used to gain a fuller understanding of these and other issues which may arise in a sports career context.

Sport Facility and Event Management focuses on planning, financing, marketing implementation and evaluation of a broad range of sport facilities and events including sport, recreation, leisure, health and fitness.